"What Did 'Night Talks on Wealth Creation' Actually Discuss?"

This article is Lu Canwei's 69th original piece.

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Yesterday, after participating in the night talk of Shengcai, I gained a lot.

First, I want to thank Xiao Martin and Xiao Haiyu for providing the venue, allowing everyone to speak freely. Even when the conversation went on until nearly three in the morning, they still stayed until everyone finished before leaving. Thanks to the organizers Mu Wen and Shou Yi, who managed to keep track of time and ensured that everyone had a chance to speak, allowing everyone to fully clarify their doubts and share. I also want to thank Sister Qiuqiu for reducing noise, enabling everyone to focus better on their own matters. Lastly, I want to thank Aguan, who has been quietly organizing and helping with various tasks. Have you noticed who has liked your posts in your friend circle? Everyone appreciates you; just go ahead and do what you want.

Salary is a reflection of ability.

First, Shou Yi mentioned in the sharing that salary is a reflection of ability, which I also agree with. However, it's easy to say but hard to practice. Reflecting on my own experiences, I realize that I haven't done well in this area; I sometimes change jobs without making any significant progress.

The first time was changing cities, from Dongguan to Shanghai.

The second time was changing the scale, from a small company to a large company.

The third time was changing positions, from technology to product.

I happened to see a new article by Liu Run discussing "naked resignation," which can be driven by either seeing a future or being unable to tolerate the present.

I've encountered both situations, or rather, both situations have occurred together. I remember during my first two years of work, the company I was with was in traditional software. What struck me deeply was that my colleague could actually buy a computer online. I felt that the internet was the future, so I went to Shanghai alone and entered the internet industry.

My experience of moving from a small company to a large one was mainly because I wanted to understand how companies of different scales operate, especially after experiencing a startup failure, which ended at the seed round...

The transition from technology to product was largely driven by what I saw as the future; I felt that technology could not match the future I envisioned, but I believed that products could.

Often, our work is like this: we reach a certain stage and realize that no matter how hard we try, we can only achieve a 20% growth, and sometimes even less than 5%. But the future we envision is a tenfold growth.

At this point, we have actually become fixed; no matter how we adjust, the shape of the cup remains the same, and it can only hold a certain amount of liquid. At this time, we should destroy ourselves, like glass, heating it until it softens, turning it into a glue-like liquid, so we can reshape it into the form we desire for the future.

Besides salary, we should see what we can gain from this job.

Diversifying Risks

Brother Martin shared a lot of valuable insights about cross-border e-commerce, which can help those interested in this field avoid at least three years of detours. If you know that a certain approach is doomed to fail, why waste time pursuing it?

He mentioned that the prerequisite for establishing an independent site is to have at least ten different traffic generation methods, and to avoid centralized accounts, instead opting for a matrix of multiple accounts for operation, etc.

The underlying logic is about how we control risks. Shengcai is a very interesting community where everyone talks about how to be altruistic, but we cannot expect others to consider altruism more than self-interest like we do.

Many people are engaged in platform businesses, such as those who recommend good products on Zhihu or engage in cross-border e-commerce on Amazon, all surviving based on platform rules. Some people will follow the rules, while others will try to circumvent them, and some will exploit the rules for malicious purposes.

For instance, Mu Wen mentioned that he once had an account that was banned due to being spammed with likes, and Brother Martin also faced product delisting due to malicious reviews. Their approach is to diversify risks. If I can only rely on one platform, then I can spread the risk by using multiple accounts. For example, if I only have one account, getting banned would mean disaster. But what if I have 100 accounts? Or I could simply leave the platform and build my own independent site.

The same applies to businesses. If a company's revenue comes from a single product, then if there is a problem with that product, the company will face risks. For example, my mini-program is highly dependent on the WeChat ecosystem; if one day WeChat takes it down for violating platform rules, I might face a cash flow break. Therefore, the best practice is to diversify my revenue as much as possible. For instance, if I have my own app that can generate income, even if Apple takes it down, at least it won't affect my existing user revenue.

I can also diversify my products into a matrix, so even if one product fails, I won't be unable to recover.

So, does this apply to us personally as well? For example, besides work, you can also invest to make your money work for you; I won't elaborate further on this.

Points of Wealth Creation

This is a term mentioned by Mu Wen, "points of wealth creation." It refers to all the points that can generate income. Mu Wen opened up our thinking, revealing that everything can be a source of income.

This is somewhat like saying my idea is worth a million, but I just need a programmer.

The essence of business is more about product + traffic + conversion. Mu Wen's sharing is more about how to find or create products.

We can start from ourselves; everyone's experiences, knowledge, and perceptions are unique. We can try to turn our experiences, identities, and resources into unique labels, labeling ourselves. Everyone can at least list five labels. The sharing of this unique knowledge is very valuable; this is a point of wealth creation.

Many people might ask, "I don't know how to find my labels." The process of finding labels can itself become an SOP to help others match their perceptions and master the ability to uncover their own value. You can become a cognitive planner; this is a point of wealth creation.

Mu Wen mentioned that the biggest change the internet has brought is search. Most of our information is obtained through search; there is no app or website without a search function.

For example, if I want to create a public account or become a product manager, there is a wealth of information online teaching you how to do that. The challenge is how to filter and find the right information and optimize search methods. The experience output in this regard is very valuable; this is a point of wealth creation.

Yesterday, many developers wanted to transition to product managers. If you have relevant experience, you can break down and share how you did it; this is a point of wealth creation.

If you say, "I don't know how to break it down," then can someone teach you how to do it? That is also a point of wealth creation.

The essence of a product is to create value for users; anything can be a product. In the past, my understanding of products was too narrow; I thought I had to create something tangible to call it a product.

For instance, we now see many check-in programs, like those that encourage running for a certain number of days. Ultimately, those who succeed in sticking to it achieve the health and physique they desire. Isn't that also a product, as it brings value to users?

Reviewing and outputting is very important. Reviewing is not just about recording what was done; it's about finding theoretical support, understanding why one succeeded or failed.

Everything we do should be human-centered, starting from the perspective of people. All of this is inseparable from execution; execution is the most beautiful language.

Mu Wen's sharing is very valuable; this is just a small part of it. Whether we are reading, attending classes, or listening to shares, while input is very important, without output, we cannot turn knowledge into our content. Even if we hear many methods and principles, we won't know if we truly grasp them unless we try them ourselves.

Finally,

There are many other valuable shares and discussions. If we were to elaborate on each one, it could be very lengthy. Everyone is anxious about growth; when someone is sharing or speaking, others are busy taking notes.

Everyone has different ways of learning or absorbing knowledge. For example, Sister Qiuqiu absorbs knowledge through certification exams, Boyang through public accounts, and Nanhua through reading notes. Everyone can find a method that suits them; it doesn't have to be about the form, as long as it fits oneself.

Additionally, I found something interesting: after many friends posted in their circles, some of their colleagues or friends asked if they had joined a pyramid scheme, and if so, to blink.

People often apply known concepts to unknown things to avoid cognitive barriers. However, for Shengcai, this community is so large that as the number of people increases, managing personnel will become increasingly important. How to unify perceptions will become a significant topic.

What we can see now is that people who engage in activities like "shearing sheep" or "traffic diversion" that do not align with values are being pushed out. However, interpreting and unifying values is a very challenging task, and we need to avoid forming a similar kind of religious fanaticism.

After the increase in numbers on April 18 this year, the risks for such a large community are very high. If not handled properly, it’s easy for someone to come in and taint the community. Just like when PUA first emerged, it advocated for self-improvement, taking risks, and being a responsible man who cares for friends and family, becoming the ideal man among women. And now? The term has turned into a form of psychological manipulation and playing with women.

Finally, I wish "Shengcai Youshu" continued success, and may we all prosper together.

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